Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options. 99 (same as Moz) every month and you can track 3000 reports per day. Ahrefs does have a free version, but it is only available to site owners. Go to “More Tools” and then “Extensions. 95/mo (Ideal for beginners and bloggers) Guru – $249. Majestic had 1729/10,000 dead links. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. It is one of the most powerful tool with wide range of features and is simple to use. The issue is they don’t reveal all the secrets. kjh-08 Well-Known Member. Sidenote. Task: Explore Site Crawl. Ahrefs primarily. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. Ahrefs DR (website authority) focuses on the strength of a domain by looking at the unique backlinks it has. Task: Create a Custom Report. All the metrics can be easily manipulated but Ahrefs UR/DR is much better than DA by Moz. With Capterra ratings of 4. You’ll know quickly when to make pivots because the data will let you know errors right away. An estimate of the total number of visitors to the website per month. We’ll be looking at 3 of these metrics: Domain Rating (DR) Ahrefs Rank (AR) URL Rating (UR) Domain Rating. 6% discount) if you do so; Semrush gives you a 16. com domain has a DA of 87 So if you trust the key figures from Moz, Semrush or Ahrefs, the domain digg. 9 stars with 13 reviews. Sep 24 • 6 min read Table of Contents Ahrefs vs Moz: Which is the best domain authority checker? To help you choose between Ahrefs and Moz as your. Data many steps ahead of the competition, according to third-party studies and our own research. Any business, big or small, will be able to get some SEO out of either tool. InstagramSEMrush, Ahrefs, and Moz are the three main SEO software tools in the world of SEO. DA Vs DR: Final Thoughts. 6. DR = uses links to determine the strength of a site’s backlink profile. Beginilah cara mereka menghitung peringkat domain di Ahrefs: 3. Overview of Moz vs Ahrefs. Two of probably the most distinguished instruments used to measure the authority and high quality of internet sites. That’s a lot of keyword data. Limited International Data: For those who are targeting non-English speaking regions, Moz might not provide as extensive data as some would hope. Step 2. Ahrefs. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. Semrush vs. Check Domain Authority With Moz. Araçlar. Ahrefs DR, or Domain Rating, is a metric that measures the overall strength of a website's backlink profile on a scale of 0 to 100. com: 90: 87: 78: Amazon. SEMrush, Ahrefs and Moz ranked second, third and fourth among the easiest SEO tools to use, in that order. Semrush’s pricing starts at $129. Tools for Building Backlinks. 1. The 7 Best Ahrefs Alternatives. Backlink anchor text — Analyze anchor texts to see. Although they belong to the same. These are two of the top SAAS services providing compet. After doing some research, I found the Moz backlinks index slowly. Moz delivers instant information, and it seems more comprehensive and better organized. We calculated Domain InLink Rank for each SERP to find that the correlation is 0. In terms of pure value, Moz Pro a good deal. It sounds like you are interested in increasing the domain rating (DR), trust flow (TF), and domain authority (DA) of your website If yes welcome. However Ahrefs is likely doing the same, if not more revenue and with 1/6 the staff (Just 29 employees, vs Moz’s 170) where staff account for over 1/2 of Moz’s. Overview. 10. Ahrefs DR > Moz DA Noone is perfect. Content The content is well-written and is around 500 words long. Ahrefs offers a complete toolkit to manage SEO for your website and online. URL Rating (UR): The link authority that a webpage has. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time. Domain Authority is a Moz metric that predicts a website’s performance on search engines. One difference: Whereas Ahrefs, SEMrush, and Majestic were designed to measure the strength of a domain, MOZ’s DA. Moz isn’t the only company with its own algorithm that provides a score based on backlinks. Both metrics can provide valuable insights into a website's authority and ranking potential, but they may have variations in their scores due to different algorithms and data sources. 82K subscribers Subscribe Share 1. Compare Moz Pro and Ahrefs based on features, pricing, verified reviews, integrations & more. Based on verified reviews from real users in the SEO Tools market. Domain Rating from Ahrefs, Domain Authority from Moz, and Trust Flow from Majestic are all tools that try to figure out what Google is thinking. Diverse Link Profile : Your backlink profile will encompass various types of links, such as guest posts, blog comments, forum links, social bookmarks, and more, ensuring a natural and well. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. Their Site Explorer is superb for analyzing existing pages—but Surfer is better for creating new ones. Ahrefs uses DR (Domain Rating), and Moz and a handful of other companies use DA (Domain Authority) to measure your website on a similar scale. SEMrush. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Moz DA Ahrefs DR Ahrefs UR Majestic TF INCREASE SERVICES Here, Off-Page SEO Provider. Ahrefs DR is calculated by analyzing the backlink profile of a website. Additionally, there are discounts when you commit for a year. Moz Domain SEO Analysis Tool. . This is another region where SEMrush law overpowers Moz. The number of unique domains each linking site also links to. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). 13. Ahrefs Pricing: Starting from $99 per month. based on preference data from user reviews. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. The first thing you need to understand about search volume is that it refers to the number of “searches” and not the number of “people. However, Ahrefs stands out with plenty of unique features. For websites that are in more competitive niches:2) Ahrefs. Ahrefs Pricing. Moz Pro’s pricing is the same as Ahrefs and Semrush. . Moz Domain Authority and Ahrefs Domain Rating are powerful tools that offer insights into the authority, performance, and backlink profile of a website. SpyFu is cost-effective and a remarkable tool for keyword research. A brief comparison: Moz: Known for its powerful keyword explorer, Moz is a favorite for in-depth keyword research and backlink analysis. In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Ahrefs and MOZ – as well as compared it to an alternative solution that may be better in some situations. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide. Moz Pro vs Semrush. When you check the DA of a website on Moz, you will get data metrics like linking root domains, domain authority, spam score, ranking keywords, top pages by link, and top-ranking keywords. As is the case with Ahrefs’ backlink analytics tool, Semrush has had more time perfecting its Site Audit tool and hence does a better job at identifying critical on-site errors that are hurting your site’s search visibility. Although each of those instruments present insights into the general efficiency of a web site, it’s important to know the variations between them to make well-informed. It is the bulk/batch analysis feature that allows you to analyze the backlinks of up to 200 domains, subdomains, subfolders, and URLs. Winner: Semrush. SpyFu still keeps things quite basic – you get weekly updates, and the initial analysis could take up to 60 minutes. Semrush offers a 16% discount if you pay in advance for a year. If that is you, then of these two tools you should use SEMrush. A score of 1%-30% is considered a Low Spam Score. CryptoThe Moz Blog. That’s because Ahrefs has a reputation for being a great SEO tool for websites of any size. mn. Specifically the KeywordMagic Tool. Ahrefs are kinda assholes when come to using their metrics - as their API is very expensive and they forbid tools like domcop, expireddomains etc to use their DR - its pain in the ass to get a DR for 10k websites. If a site has a score of more than 60, the DA is considered to be excellent. 2. Domain Authority - Predicts a root domain's ranking potential in search engines based on an algorithm of link. 2. Our Rating: A. We will compare these. If you looking other better tool then Ahref is best tool compared to Moz. Since its humble beginnings in 2004, this is where SEO happens. There’s a BIG difference between tactics and strategies. A quick Google search for SEO. Ahrefs Vs Moz. When it comes to domain authority, high-quality backlinks are king. Summary – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Build high-quality backlinks. Domain Rating (DR) shows the level of strength of a website’s backlink profile. They offer some free SEO tools and. DR summarises a website’s or URL’s strength by measuring the backlink profile on a scale of 1 to 100. Keyword Explorer – Helps you find the best keywords in your niche. Domain Authority is designed to be a comparative metric, meaning earning a 100 score is not the ultimate goal. They have a huge keyword database with 19. tactics. Ahrefs pricing structure is very similar to that of Moz. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. Ahrefs is popular for its backlink analysis and site auditing capabilities. These are two of the top SAAS services providing compet. Product giving you the most SEO data per month: Semrush. First Factor: DR and DA Link Building Pricing Scales. 10. Moz’s domain authority score of 95, compared to Ahrefs’s DR of 94, and Moz’s referring domains of 1. $3. This is a tough one because both have strengths and weaknesses. Research and Track Page Performance 6 min. Aquí, para comparar Moz vs Semrush vs Ahrefs haremos un análisis de su indicadores de dificultad para dos palabras clave. Depending on the size of your business, Ahrefs offers a series of monthly plans ranging from $99 to $999. Moz vs aHrefs (DA vs DR) - Which is Better? Chris - Niche Safari 4. Ahrefs. When a domain's DR is higher, more "link juice" is transferred to linked domains. By contrast, Mangools rates 4. combine Alexa Rank Checker, Moz Rank Checker, Traffic Checker, and SERPTracker for Google, Yahoo,. We wrote the blog on SEO — literally. 95 per month for the Pro plan and goes up to $499. 2. Applications: How to Use Moz Domain Authority and Ahrefs Domain Rating. And hit the ‘Add to Chrome' button. Ahrefs also offers discounts and two months free for upfront payments per year. $99. These are websites that can potentially impact the DA of your website. . The DR score of linking domains. Similar to DA and Ahref rank, what authority score is doing, is looking again at how authoritative a site is. The one keyword research tool to rule them all. Domain Authority (DA), on the other hand, is a metric developed by Moz that is. While MOZ's link index may not be as vast as Ahrefs', it still offers useful information to evaluate the quality of backlinks and identify potential opportunities for improvement. 15 Unique Things Only Ahrefs Can Do. and a complete view of your organic search performance. For instance, Ahrefs calls the same metric Domain Rating (DR). 4/5 stars with 396 reviews. Winner: Ahrefs. 1; This leads me to believe that Ahrefs and Moz are placing a much greater weighting on homepage links, and having these can therefore artificially inflate your DR or DA scores. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. And though Ahrefs seems like the more superior of the two, it really comes down to you, your business, and your budget. Domain Authority between 50 and 60 must be rated as good. Explore our suite of premium, free SEO tools and online marketing software. ”I mean, you and I could each perform a hundred searches for “bitcoin price,” which would result in a total search volume of 200 searches generated by only two people. The breakdown involves social shares, organic traffic and backlinks. The generally accepted SEO tool metrics that are considered “good” depend on the niche, but for local websites, the following numbers are often cited by SEOs as acceptable: Ahrefs – DR of 20+. Moz is best. Moz DA considers various factors beyond backlinks, including social signals and website structure, to calculate domain authority. Ahrefs Free trial. combine Alexa Rank Checker, Moz Rank Checker, Traffic Checker, and SERPTracker for Google, Yahoo,. The higher the number of backlinks (and their DA) to your website, the higher your DA score. . MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. It is entirely possible to have a sky-high DR and. Every website has a popularity score, Moz DA score, Ahrefs DR score or SemRush DR score are the three main ways marketers measure authority of a website. Domain Authority is based on data from our Link Explorer web index and uses. Facebook. However, Moz does offer a free version of its tool, which may be sufficient for basic SEO tasks. If you need an all-in-one SEO tools, Ahrefs is the best on the market. Moz offers a wide range of SEO tools, including keyword research, link building, and site optimization. When you click a URL in SEMrush you will see the total number of ties, end. Majestic. Moz Domain SEO Analysis Tool. While Ahrefs really only looks at a site’s backlinks, Moz will also take factors like spam scores and even ranking keywords into account. Within the advanced and aggressive world of SEO (website positioning), understanding the metrics that affect search engine rankings is essential for companies and website positioning professionals alike. Ahrefs also help increase DA by working on competitors' backlinks and. In this article, we will delve deep into the Ahrefs DR vs Moz DA comparison, providing expert insights for 2023. DR = uses links to determine the strength of a site’s backlink profile. Especially since Moz crawler is horrible, slow and outdated so it's finding a fraction of the links Ahrefs is. According to Ahref’s, the Domain Rating is primarily a website’s authority rating. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Read More Remove. Moz offers a free plan and. 3. As you can see, SEMrush is best, Ahrefs is second best, while Moz is lagging behind. Ahrefs Pricing. Semrush, on the other hand, has a free version. Now that we have walked you through what backlinks and referring domains are, it’s time to discuss the best sources to find this information. May 2, 2021 #18 Anna Sarah Newbie. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. Total search traffic potential. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. Often times I find anomalies that are absolute nonsense. Ahrefs has a rating of 4. SEMrush is one of the most popular SEO tools on the market. Ahrefs rates 4. Domain Rating (DR) is Ahref’s way of measuring website authority. The cost of a backlink is often based on DR and/or DA scores of a site that will host the links: DR (Domain Rating): Measures the strength of a site’s backlink profile. Simply enter a domain name to get the top-ranking keywords. While these measurements are helpful, recollect that sites don’t rank exclusively due to. Propel your search strategy with competitive intelligence, ROI-improving insights, and a complete view of your organic search performance. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. com: 95: 92: 79: Youtube. They don’t discuss the direct factors that influence how your site is ranked. A score of 61%-100% is considered a High Spam Score. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Moz, SEMrush, and Ahrefs are all well-known and popular SEO tools. Moz has been able to detect the most linking domains, which are more straightforward to compare and more important than inbound links for ranking keywords. Não tem de ser um profissional SEO para ter melhores classificações e obter mais tráfego. Moz Pro. Learn Difference Between DA And PA, Moz Metrics and Difference Between DR And UR, Ahrefs Metrics explained in hindi 2020. A score of 31%-60% is considered a Medium Spam Score. SEMrush lets you check your organic traffic data and ranking backward in time by a month. As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. Here is a quick summary of everything. m. Hello everyone! I want to know what is the main difference between DA by MOZ and DR by ahrefs for quality link building. Ensure your website loads quickly. SEMrush had 1927/10,000 dead links. Takeaway: Moz leans more heavily towards tracking and analytics, while Ahrefs leans more towards keyword research and link data. Two of the most prominent tools used to measure the authority and quality of websites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating. Within the complicated and aggressive world of search engine marketing (web optimization), understanding the metrics that affect search engine rankings isSearch titles only By: Search Advanced search…At the time of writing, Moz’s link database was reported to be larger than Ahrefs’, with 40. Moz Vs Ahrefs . com: 100: 98: 99: Foxnews. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. To calculate domain rating, Ahrefs looks at: How many unique domains link to your website. Why This Doesn’t Matter. Unfortunately, Ahrefs recently switched over to usage-based pricing. Yes, Google metrics are important for judging website performance. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Domain Rating (DR) is a ranking metric developed by Ahrefs to show the strength of a website’s backlink profile and rate it on a scale of 1 to 100. 4. DA Checker – Websites Limit: Other free SEO tools: Basic / Lite: Pro / Standard: Advanced: Moz: 30 days: $ 99: $ 179: $ 299: 3 per day: Link explorer, page optimization, crawl and audits, rank tracker: Ahrefs: 2 months free with an Annual subscription: $ 99: $ 199: $ 399: Ahrefs Webmaster Tools offers unlimited searchesFeatures Comparison. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. Ahrefs Keyword Explorer (Premium, free trial , 7$) Ahref is the undisputed king when it comes to finding a keyword research tool to boost your business. What Is Domain Rating? Similar to Moz’s Domain Authority, Ahrefs has a Domain. Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. e. 2. Link database is smaller than ahrefs/majestic but getting larger all the time, and focuses on higher quality links and less "noise" from spam and scraper sites. Moz vs SEMrush vs Ahrefs. Moz considers multiple factors to determine DA, including linking root domains and the number of total links. Moz DA vs Ahrefs DR - Which one is most trusted in 2021? I know both are just matrics tools to do Google's guesswork of ranking and i shouldn't rely on any of it. DA – Domain Authority is a metric from the Moz SEO tool that gives a score to the websites on a scale of 0-100. Semrush provides full access at the Guru level ($229 per month), while Ahrefs provides it to Enterprise users at $999 per month. Moz Pro is our all-in-one suite of SEO tools. But keep in mind that just like Google, these companies have bots that crawl the internet and collect data from websites and SERPs (search engine result pages). It’s hard to deny that both Moz and Ahrefs are amazing tools in their own right. Paint the most compelling picture by customizing PDF reports with drag-and-drop modules and annotations. I can tell you for sure, the keyword planner is the least accurate. Get more with a Moz Pro Subscription -Unlock. The tool gives you boatloads of keyword insights and ideas, including the search volume, keyword difficulty, organic clicks, pay-per-click (PPC) data, and others. It comes with an advanced SEO and PPC tool. Ahrefs DR is calculated by analyzing the backlink profile of a website. Carrying out broken link analysis (both internal and external) is extremely easy in. 2 SE Ranking (Most Affordable) Grab 14 Days Free Trial. Majestic, SEMrush, and Ahrefs have their own versions of DA called Flow Metrics (TrustFlow/Citation Flow), Authority Score, and Domain Rating (DR) respectively. 95/mo (Ideal for marketing agencies and marketing teams in big companies) Note: By opting for annual pricing, you can save up to 17% on the total billing amount. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. In this article, we will compare the pricing plans of Moz, SEMrush, and Ahrefs. Get fewer spammy links. User reviews that mention these apps. Simply enter a domain name to get the top-ranking keywords. When it comes to search engine optimization (SEO), Moz and Ahrefs are two of the biggest names in the industry. Get insights into Traffic Potential and Parent Topic for any keyword. Maybe you can tell me, what exactly I need to use. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. SEMrush is known for its comprehensive keyword research and competitor analysis features. Link building for local SEO. Moz Domain Authority. (DR), Backlinks, and Published date. SimilarWeb – SimilarWeb is a bit expensive compared to Semrush and Ahrefs because its basic plan starts at $167/mo. I have not found another tool on the market that performs more tasks as well as Ahrefs. The links were low-quality. Step 1. It takes. 1K. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. 1. That’s why we also take into account the DR score of the linking site when calculating DR. Ahrefs Referring PagesWednesday, July 19, 2023. , Domain Rating). Fiverr freelancer will provide Search Engine Optimization (SEO) services and escalate website ranking with high quality dofollow seo backlinks including Off-page strategy within 4 daysTF stands for “Trust Flow. It isn’t as feature-rich as Ahrefs… but it’s also significantly cheaper. Find out why SEOs love Ahrefs and learn about the unique things only Ahrefs can do. As you can see, Ubersuggest is the clear winner in the Ahrefs vs SEMrush vs Ubersuggest comparison. That being said, Moz is the only one you can try out for free for a limited time. Sama seperti Ahrefs dan MOZ, Majestic juga merupakan alat yang dipercaya untuk mengetahui skor SEO, DA, dan PA. (Plus, it comes with a full 30-day free trial) So if you’re in a tight budget, Moz Standard might be a good option for you. 3. Or you can upgrade to their Medium, Large, and Premium plans for *$179/month, *$249/month, and *$599/month respectively. (DR), Backlinks, and Published date. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). I nostri dati. Trust Flow vs. Ahrefs is a good choice for an SEO specialist looking. . I'm checking stats on hundreds of sites on a daily basis. com: 94: 91: 83: Asos. You can check Ahrefs DR for a site using the Website Authority Tool, one of the free Ahrefs SEO Tools. Analytics Director. e. Feb 26, 2020 #3 Mr Positive Jr. The estimated website traffic given by ahrefs is worse than Semrush and ubersuggest most of the times. Unlike UR, which focuses on individual URLs, DR considers the cumulative strength of all the backlinks pointing to a domain. That’s a much higher differential than what I expected. Ahrefs DR. Is Ubersuggest a good SEO tool? Ubersuggest is definitely a great SEO tool for those looking for basic keyword research. Ahrefs DR stands for Ahrefs Domain Rating, while Moz DA refers to Moz Domain Authority. Task: Explore Site Crawl. We. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. 2. ”. The link data used to calculate DA scores comes from Moz’s Link Explorer web index. Keyword Explorer works similarly to other keyword research tools. For large bulk checks please enter "BULK" into the Website URL field and we'll provide you with bulk instructions! Next. The crawlers are not perfect nor how DR/DA is. Moz comes with a free trial for 30 days for newbies who wants to try out the tool. 4. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Evaluate Search Traffic to Your Site 3 min. Some newbie SEO's take MOZ DA, SS as an only metric to define if the website is good to get a backlink from it. Verilerimiz. The third school of thought is: "I don't want the best SEO tool for everything; I want a tool that does everything. Moz DA – 26 | Ahrefs DR – 43 | Twitter followers – 2. and Moz’s own Domain Authority (DA) metric. Moz Pro is easy to use and offers a user-friendly interface. 5. Enter your target domain (s), separated by comma, to check Moz Domain Authority. Their free tool version offers unlimited site crawls and keyword searches which is important to consider when comparing SEO PowerSuite vs Semrush. Ahrefs’s domain metrics are less complicated than Majestic’s and work in a similar manner to Moz’s Domain Authority and Page Authority. So, why would you use the Ahrefs DR score over Moz’s DA calculation? Their definitions do seem strikingly similar, after all. With this work, you will get; All links will be followed and it will be permanent. The beautiful thing about Ubersuggest is the ability to crawl your site. " These people look for one or two centralized tools with a hundred different valuable features. It is a paid tool and is considered one of the best SEO tools on the market. 5/5 stars with 503 reviews. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. Moz, SEMrush, and Ahrefs are some of the most popular and widely used SEO tools in the industry. Dec 22, 2021. , Domain Rating). It calculates the score from 1 to 100 based on the Moz web index. Both Moz and Ahrefs have their own auditing sections that determine DA (Domain Authority) for Moz and DR (Domain Rating) for Ahrefs. Link Building: SEMrush offers a tool for link prospecting and outreach, while the other two do not. Semrush gives you access to detailed information about the ad campaigns associated with particular domains. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. the Google Keyword Planner.